Research Project: Predicting House Prices by Google Trends
We developed an algorithm using Google Trends data to predict house prices. Type a few keywords that are relevant to the real estate market and select a province in Canada, and the algorithm will use the search volume information of these keywords to predict the house price index in the selected province. Try it here
Sales pipeline technology: Automated lead nurturing.
The study finds that automated lead nurturing boosts B2B sales in simple, low-value cases but offers limited benefit for complex or high-value deals… #Marketing #B2B
The impact of brand equity on vertical integration in franchise systems.
The study finds that franchise brands with stronger brand equity are more likely to engage in vertical integration… #Retailing # Franchise Systems
Reb, blue, and green? The association between CEO’s political ideologies and green new product introductions.
This research shows that CEO’s political ideologies influence how likely their companies are to introduce green products… #Product Innovation Management