Where Academic Insights Meet Industry Impacts
Our Industry Partners:
Industry partners are central to the Digital Marketing Lab’s applied learning model. By working closely with DeGroote faculty and students, they provide mentorship, technical expertise, and strategic insights that enable student teams to address real-world marketing challenges. This collaboration enhances student learning, supports innovation, and delivers meaningful, community-centred impact.

Geek Certified helps businesses grow through SEO, Google Ads, and web design, offering results-driven solutions for small and mid-sized companies.

Google partners with organizations to provide digital tools, advertising platforms, and training that help businesses grow and succeed online.

Microsoft empowers businesses with innovative digital solutions, cloud technology, and tools that support growth, productivity, and digital transformation.
Our Collaborators:
At the Digital Marketing Lab, our collaborators bring industry context and practical insights to student projects. By offering real-world challenges and feedback, they help students apply their skills in meaningful, results-driven ways. This collaboration fosters innovation, strengthens professional readiness, and ensures our work reflects the needs of today’s digital marketplace.

Genuine Tea is a Canadian boutique brand offering high-quality, sustainably sourced teas while promoting tea culture and healthy living.
It’s all about Partnership
Real stories, Real results.
Here’s what our partners have to say about
working with the Digital Marketing Lab.

Join the Collaboration



Discover how students and small businesses collaborate to craft data-driven, innovative marketing solutions that make a real-world impact.

Contact
DeGroote School of Business
McMaster University
Hamilton, Ontario
L8S 4M4
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