Our Industry Partners:

Industry partners are central to the Digital Marketing Lab’s applied learning model. By working closely with DeGroote faculty and students, they provide mentorship, technical expertise, and strategic insights that enable student teams to address real-world marketing challenges. This collaboration enhances student learning, supports innovation, and delivers meaningful, community-centred impact.

Our Collaborators:

At the Digital Marketing Lab, our collaborators bring industry context and practical insights to student projects. By offering real-world challenges and feedback, they help students apply their skills in meaningful, results-driven ways. This collaboration fosters innovation, strengthens professional readiness, and ensures our work reflects the needs of today’s digital marketplace.

It’s all about Partnership

Join the Collaboration

Discover how students and small businesses collaborate to craft data-driven, innovative marketing solutions that make a real-world impact.

Contact

DeGroote School of Business

McMaster University

1280 Main Street West

Hamilton, Ontario

L8S 4M4