
DeGroote School of Business
McMaster University
Committed to creating a brighter world.
Student Expectations
Expected Work
Student teams typically dedicate 5–10 hours per week to project work, focusing on analysis, collaboration, and the development of data-driven digital marketing solutions under faculty supervision.
Expected Benefit
Students gain valuable hands-on experience by working on real-world digital marketing projects under academic supervision. Through these projects, students strengthen their practical skills, apply data-driven marketing concepts, and enhance their professional readiness for careers in digital marketing and related fields.
Participation may count toward course credit (4EL3 Independent Study), allowing students to integrate applied learning into their academic program. In selected projects, students may also receive research assistant (RA) compensation, depending on project scope and funding availability.
Expected Support
Academic Supervisors provide project guidance, methodological support, and academic oversight throughout the collaboration.
Industry Partners contribute practical expertise, especially in digital marketing tools.
Collaborating Organizations support the project by sharing relevant business information, designating a primary point of contact, and offering timely feedback to facilitate effective project execution.
Application Procedure
Interested students are invited to complete the registration form below. Submitted applications will be stored in our database and reviewed on an ongoing basis.
When a suitable project becomes available, shortlisted applicants will be contacted to participate in an interview as part of the student selection process. Selected students will then be matched to projects based on project requirements, skills, and availability.


Honoured Student List
Simple intro: Standard of Honoured Students

Yuening Wu (Vivian)

Nam Nguyen



Student Registration Form
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Discover how students and small businesses collaborate to craft data-driven, innovative marketing solutions that make a real-world impact.

Contact
DeGroote School of Business
McMaster University
Hamilton, Ontario
L8S 4M4
digitalmarketing.degroote@gmail.com
