Our Training Programs
Digital Marketing for Small-Medium Business Growth
Designed for entrepreneurs and senior managers who want to quickly master the skills and concepts needed to lead a business into digital marketing. The course focuses on digital channels to drive growth: web design and analytics, search engine marketing, social media marketing, and digital advertising.
Format & time
Fully online; video lessons + AI coaching + practice assignment + one-on-one consultation.
15–20 hours.
Capstone
Audit current digital marketing efforts and develop an improvement plan with personalized mentor feedback and a one-on-one consultation.
Who it’s for
Founders/managers of SMBs and not-for-profits.
Cost
$500
AI Essentials for Marketing Professionals
A practical program for marketers, business owners, sales professionals, and decision-makers who want to use AI for measurable results—not hype.
You will learn how to apply AI to content creation, SEO enhancement, social media efficiency, and advertising automation, supported by hands-on exercises that translate learning into action.
Format & time
Fully online; live sessions + video lessons + practice assignments.
10–15 hours.
Outcome
Practical skills to select and apply tools that boost productivity, creativity, and decision-making.
Who it’s for
Marketing professionals and business managers.
Cost
$500

AI Coaching for Digital Marketing
Contact us for registration information
Technical support by AIAgora. Ltd
Free Training Materials
Welcome to our Training Materials hub — a space designed to empower your learning journey. Here, you’ll find curated resources and practical tools to help you build real-world digital marketing skills. Dive in, explore, and grow with us.
Web Design

Digital Advertising

Search Engine Optimization

Discover how students and small businesses collaborate to craft data-driven, innovative marketing solutions that make a real-world impact.

Contact
DeGroote School of Business
McMaster University
Hamilton, Ontario
L8S 4M4
digitalmarketing.degroote@gmail.com
